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  1. Home/
  2. VASANTH M/
  3. Benchmarking

Benchmarking

Objective: 1. What is Benchmark and presently available cars with benchmarking in the market, also explaining the below following case 2. Comparing at least 4 vehicles. 3. Provide a proper conclusion for the report, suggesting a single suitable vehicle among the comparison made with images. Given Case: Mr. D.S. Pughazhyendhii is…

    • VASANTH M

      updated on 29 Nov 2022

    Objective:

    1. What is Benchmark and presently available cars with benchmarking in the market, also explaining the below following case

    2. Comparing at least 4 vehicles.

    3. Provide a proper conclusion for the report, suggesting a single suitable vehicle among the comparison made with images.

    Given Case:

    Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500 km away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.

    What is BenchMarking:

    >Benchmarking in the automobile industry involves a structured comparison between similar production services on the same dimensions of performance.

    >In detail it can be used to compare the availability and delivery features of a product and in this form often provides the basis of consumer tests and reviews.These looks at products and services and provide recommendations based on which is best or some form of ranking among competitors

    >Process of Benchmarking of this kind can operate at several levels:

    • Between similar processes in the same factory or service branch
    • Between different factories or service branches
    • Between different competing organizations
    • Between different sectors using the same process

     

                                            

     

    >From the above figure we can observe that it shows the different features of a car having, basically comparing these features with the new models is the benchmarking

    >Now we are going to see in detailly the benchmarking through a following given case study

    Case study:


    >Mr. D.S. Pughazhyendhii is a married man who lives in Bangalore which is a highly crowded city. His Family comprises five members including his wife, a five-year-old boy, his father, and his mother. He visits his native place Madurai which is 500 km away from Bangalore once a month. Also, he will be using his car to commute to his office. His budget falls between 8 to 10 lakhs on road. Please suggest to him options so that he will buy a good car for his family.

    >Note: Here Pughazhyendhii  is finding big cars

    Customer Requirements:

    • price range: 8 to 10 lakhs
    • Capacity: 5members
    • usage: daily basis 
    • Distance: 1200 per month

    >This case study tells us about the what are requirements he needed, based on the above requirements we suggest some models like

     

    1.Hyundai Venue 2022:

    >Hyundai Venue is a 5-seater SUV available in a price range of Rs. 7.53 - 12.72 Lakh. It is available in 16 variants, 3 engine options that are BS6 compliant, and a single Manual transmission. Other key specifications of the Venue include a curb weight of and boot space of Liters. The Venue is available in 7 colors. Over 226 User reviews basis Mileage, Performance, Price, and overall experience of users for Hyundai Venue.

     

     

                                 

     

    Key Specifications of Hyundai Venue E ;

    Fuel Type Petrol
    Engine Displacement (cc) 998
    No. of cylinder 4
    Max Power (bhp@rpm) 118.41bhp@6000rpm
    Max Torque (nm@rpm) 172Nm@1500-4000rpm
    Seating Capacity 5
    TransmissionType Manual
    Mileage 17.52 Km/ltr
    Fuel Tank Capacity 45.0
    Price   8 lakhs
    Body Type SUV
    Chassis type
    Monocoque

     

    Pros:

    1. The Venuecomes with the design and proportions of a proper SUV. It's also one of the most attractive offerings in this segment.

    2. Hyundai has an array of powerful and efficient engines on offer with the Venue - A frugal 1.2-liter petrol engine, a powerful 1.0-liter turbo petrol, and for diesel lovers, a capable 1.5-liter oil burner.

    3. The Venue is also backed by Hyundai's strong after-sales support. The SUV also comes with 3 year / Unlimited Km warranty, along with 3 years of Road Side Assistance (RSA) service.

    4. The Venue is smartly priced. With prices starting at ₹ 6.99 lakh and going up to ₹ 11.85 lakh (ex-showroom) the Hyundai Venue offers great value.

    Con's:

    1. The styling of the Venue might not attract those looking for a bold, flashy SUV with a lot of chrome accents.

    2. While features are packed, the cabin space inside the Venue is not the best, especially at the rear. It's a 4-seater SUV at best and taller occupants might not be very comfortable on long journeys.

    3.No automatic diesel option on offer. All other subcompact SUVs with a diesel engine come with automatic options, either an AMT or in the case of the Sonet, a proper torque converter.

    2. Tata Nexon:
     
    >is a 5-seater SUV available in a price range of Rs. 7.55 - 13.90 Lakh*. It is available in 65 variants, 2 engine options that are BS6 compliant, and 2 transmission options: Manual & Automatic. Other key specifications of the Nexon include a curb weight of, ground clearance of 209, and boot space of 350 Liters. The Nexon is available in 7 colors. Over 1097 User reviews basis Mileage, Performance, Price, and overall experience of users for Tata Nexon.

                                

     

    Key Specifications of Tata Nexon;

     

    ARAI Mileage 21.5 kmpl
    City Mileage 18.5 kmpl
    Fuel Type petrol
    Engine Displacement (cc) 1497
    No. of cylinder 4
    Max Power (bhp@rpm) 108.49bhp@4000rpm
    Max Torque (nm@rpm) 260nm@1500-2750rpm
    Seating Capacity 5
    TransmissionType Automatic
    Boot Space (Litres) 350
    Fuel Tank Capacity 44.0
    Body Type SUV
    Ground Clearance Unladen 209
    Service Cost (Avg. of 5 years) Rs.4,447
    Price  8.55 lakhs

    Pros:

    1. Looks stunning with a strong road presence

    2. Impressive ride quality

    3. Easy to drive with good handling

    4. Feature-packed

    5. Safe car with the solid build quality

    Con's:

    1. Uninspiring bottom-end engine performance

    2. Mediocre fuel efficiency

    3. Kia Sonet:

    Kia Sonet is a 5-seater SUV available in a price range of Rs. 7.15 - 13.69 Lakh*. It is available in 21 variants, 3 engine options that are BS6 compliant, and 2 transmission options: Automatic & Manual. Other key specifications of the Sonet include a curb weight of and boot space of 392 Liters. The Sonet is available in 10 colors. Over 1337 User reviews basis Mileage, Performance, Price, and overall experience of users for Kia Sonet.

     

                                  

     

    Key Specifications of Kia Sonet;

    Fuel Type Diesel
    Engine Displacement (cc) 1493
    No. of cylinder 4
    Max Power (bhp@rpm) 113.43bhp@4000rpm
    Max Torque (nm@rpm) 250nm@1500-2750rpm
    Seating Capacity 5
    TransmissionType Automatic
    Boot Space (Litres) 392
    Fuel Tank Capacity 45.0
    Body Type SUV
    Service Cost (Avg. of 5 years) Rs.3,980
    Price 8.89 lakhs

     

    Pros:

    1. The Kia SONET is a good-looking SUV, and its aggressive design and styling are also one of the reasons why customers are opting for this subcompact SUV. In fact, in our opinion, the Sonet is the best-looking SUV in the sub-4-meter space.

    2. The Sonet also comes with a great choice of engine options - a 1.2-liter naturally aspirated petrol motor, a 1.0-liter turbocharged petrol engine, and a 1.5-liter diesel mill. Kia also offers 5 transmission choices with the Sonet - 5-speed MT, 6-speed iMT, 6-speed MT, 7-speed DCT, and 6-speed.

    Con's:

    1. The cabin of the Kia Sonet is a bit cramped, especially at the rear. In fact, we would say it is a 4-seater SUV because three average-sized adults cannot really sit comfortably in the second row of Sonet.

    2. The Sonet falls a bit short when it comes to handling, and on corners and turns, you will definitely feel a bit of body roll. The steering too can only be adjusted for height but not for reach.

     

    4.Nissan Magnite:

    >Nissan Magnate is a 5-seater SUV available in a price range of Rs. 5.88 - 10.36 Lakh*. It is available in 23 variants, a 999 cc, BS6, and 2 transmission options: Manual & Automatic.

    >Other key specifications of the Magnite include a curb weight of 1039, ground clearance of 205, and boot space of 336 Liters. The Magnite is available in 8 colors. Over 617 User reviews basis Mileage, Performance, Price, and overall experience of users for Nissan Magnite.

     

                                   

     

    Key Specifications of Nissan Magnite

    ARAI Mileage 17.7 kmpl
    City Mileage 13.6 kmpl
    Fuel Type Petrol
    Engine Displacement (cc) 999
    No. of cylinder 3
    Max Power (bhp@rpm) 98.63bhp@5000rpm
    Max Torque (nm@rpm) 152nm@2200-4400rpm
    Seating Capacity 5
    TransmissionType Automatic
    Boot Space (Litres) 336
    Fuel Tank Capacity 40.0
    Body Type SUV
    Price  7 lakhs

    pro's:

    1. Explosive/Disparate looks

    2. Automatic convenience

    3. Packs a punch

    4. Quick off-the-mark

    Con's:

    1. Not robustly-built

    2. Dealer network is a gamble

     

    Conclusion:

    > By observing above all the models from the customer requirement point of view we can conclude that the suitable model is Hyundai Venue E.

                   

                                          Hyundai Venue

                                         

                                          

    >Because it  is within the Budget of 8 lakhs integrated with all new latest technologies comparing to milage it gives 18 km/ltr

    >It is the best and safest vehicle among all which all are having presently, the crash test restult very good compared to others.

    >The seating capacity is also 5 and provided with a backpack with comfortable language

    >The model also looks very interesting and stylish, in the Nexon series we have different variants which are within the range of 8 to 10 lakhs only.

    > It's a testament to how good the older compact SUV still are, despite the newer one adding more polish, that the points are also so close between them all. The swift is a bestseller was Hyundai itself, it does most things reasonably well, and will go the furthest on every liter of fuel.

    > Whereas the Tata Nexon was a very quite interesting model but in its variant, it ranges high compared to Hyundai but in milage, wise Nexon gives more mileage.

    >Coming to the Kia sonet which are new and upcoming manufacturer of the Kia motor, based on our requirements the KIA sonet is very good in comfort and specification but its cost ranges a little higher than all.

    >Here is the Nissan Magnet which is the latest model from Nissan, comparing all its sounds less cost which is nearly 7 lakhs, but coming to comfort and condition and features Nissan is not as updated as other manufacturers, in milage, pick up all similar to new models, but interior and some of the factors are not good.so due to it, the model was quite not famous in the market.

    >The best and most suitable for all condition vehicles is Hyundai Venue E.so I suggested the venue model for the customer to go on.

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